The world's most legendary businessman Sir Richard Branson will be Global Guest Editor-in-Chief for Metro International on October 4, the newspaper has announced. In his role as Global Guest Editor-in-Chief, Branson will work with Metro's editors, guide the news coverage and comment on the day's news for the edition along the theme of “Risky Business”. Branson will edit Metro’s editions in 21 countries from the newspaper's New York office. Metro will also give its readers a chance to be Branson’s deputy editor on the edition, and be his personal guest at the World Business Forum at Radio City Music Hall in New York City on October 3. The competition requires that readers submit a video CV, explaining why they should be Branson’s deputy editor for his editorship, and nominating an example of an unknown business or entrepreneurial endeavor “screwing” the usual way of doing things, and making change for the better. Branson is the latest in Metro’s series of global guest editors, which has previously included pop superstar Lady Gaga and fashion icon Karl Lagerfeld. Sir Richard Branson: The Man and his Mission Few businessmen become global superstars but then few are happy to dress up as a woman in public or cross the Pacific Ocean in a hot air balloon. After almost 50 years of surprising people, Sir Richard Branson is a rare billionaire known for personality as much as success. His Virgin empire had humble beginnings from a record store on London’s Oxford Street that was almost shut down by police. It survived and blossomed into a visionary label that attracted such cutting-edge artists as the Sex Pistols and Mike Oldfield. The brand now includes over 300 companies, which lead the way in industries ranging from green energy to fine wines, and at 62 Branson is not slowing down as he prepares to launch the world’s first commercial spaceline. The speed and variety of projects reflect the relentless enthusiasm that has driven the entrepreneur since his first business ventures as a teenager. Throughout his rise to the top, Branson has remained a public personality with a fondness for the eccentric. Millions followed his epic voyages by boat and hot air balloon, breaking world records as he crossed oceans. His adventures continue through deep-sea exploration as a submarine pilot and jumping off cliffs on a paraglide. The Virgin boss has also developed a range of humanitarian interests to match his business portfolio. A champion of renewable energy, Branson has poured hundreds of millions into turning his airlines green and campaigns for the industry to make environmental commitments. In recent years he joined forces with Nelson Mandela to establish The Elders – a pressure group of public figures including former US President Jimmy Carter – to find solutions to global issues such as the Israel-Palestine conflict. Branson’s contributions have been recognized with a stream of honors. He received a knighthood from the British royal family for services to entrepreneurship, but retained his popularity with the public, recently winning the Cancer Research ‘dream boss’ award ahead of Barack Obama. But despite all his success, Branson has at least one frustration. “I wanted to be an editor or a journalist,” he said. “I wasn't really interested in being an entrepreneur, but I soon found I had to become an entrepreneur in order to keep my magazine going.” So over to the man himself now, as our guest editor, to make yet another dream a reality.